Pay Per Click
Pay-Per-Click (PPC) advertising gives your company the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies .
Palm Beach Local Media are like scientists with PPC campaigns, we find high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
We never “set it & forget it”
We offer full service PPC program development or we can revamp of an existing pay-per-click campaign, as well as ongoing optimization and management services. Whether you need month-to-month management or a complete rebuild, we can help you!
PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.
Internet doesn’t search exclusively on Google, why should your ad campaign be limited to it? Bing has a 20% market share of searches performed in the United States. We can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, we can help you get the most out of your search advertising on Bing.
Facebook advertising presents a perfect complement to any search marketing campaign. With 1.01 billion daily active users and 894 million mobile daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people.
Palm Beach Local Media offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.
- Unrivalled levels of service
- Proven results in competitive markets
- Real metrics - no marketing fluff!
What we can do for your PPC ads
Pay-per-click campaign creation and management. We create cost effective campaigns across Adwords and Facebook while continuously reviewing Keyword Relevance, Landing Page Quality and Ad Quality Scores.